University of Cambridge brand guide

 

We are currently on the unit of lanes and brands. I had the great opportunity to look at The University Of Cambridge brand guides on the official Cambridge website. This is a old English institution that is rooted in its history and the history it continues to create. The campus has a old England feel and atmosphere to it, the school is the top science , math and history school in Europe. Its students study their field while they find the next big breakthrough in math , science or history.  Their brand is about excellence and be the first , building history and never forgetting it. It is respected in their old time logo off a English shield ,and their school buildings. The excellence is shown by the requirements to get into the school and the results from students when they leave. Cambridge`s brand is clean, history driven and standard of excellence .